1. 2 years ago 

   MEDIA and MORALITY: Using sex to sell products. Christians and non-Christians alike… consider the issues raised

   In a letter to the editor, John Piper addresses the issue of using women in their “underclothes” as a means to selling more product in his local newspaper.

   Christian, and non-Christian alike, will need to consider his concerns.

   As a 14-year subscriber and reader of the [name of paper omitted], I am writing to express the persuasion that your sexually explicit ads that often turn up in Section A are increasingly offensive and socially irresponsible. I mean that the effectiveness of catching people’s attention by picturing a woman in her underclothes does not justify the ads. The detrimental effects of such mercenary misuse of the female body are not insignificant. The harm I have in mind is described in the following nine persuasions.

   1.     This woman could not go out in public dressed like that without being shamed or being mentally aberrant. Yet you thrust her out, even in front of those of us who feel shame for her.

   2.     This portrayal of a woman sitting in her underclothes at a table with a cup of tea disposes men to think of women not as persons but mainly in terms of their bodies. It stimulates young boys to dwell on unclothed women’s bodies and thus lames their ability to deal with women as dignified persons. I have four sons.

   3.     The ad stimulates sexual desire which in thousands of men has no legitimate or wholesome outlet through marriage. In other words, it feeds a corporate, community lust that bears no good fruit outside marriage, but in fact many ills.

   4.     The ad makes sensibilities callous so that fewer and fewer offenses against good taste feel unacceptable, which spells the collapse of precious and delicate aspects of personhood and relationships.

   5.     The ad makes thousands of women subconsciously measure their attractiveness and worth by the standard of rarefied, unrealistic models, leading to an unhealthy and discouraging preoccupation with outward looks.

   6.     The ad feeds the prurient fantasies of ordinary men, lodging a sexual image in their minds for the day which can rob them of the ability to think about things greater and nobler than skin.

   7.     The ad condones the proclivity of males to mentally unclothe women by reminding them what they would see if they did, and by suggesting that there are women who want to be publicly unclothed in this way. This reminder and this suggestion support habits and stereotypes that weaken personal virtue and jeopardize decorous relationships.

   8.     The ad encourages young girls to put excessive focus on their bodies and how they will be looked at, adding to the epidemic of depression and eating disorders.

   9.     The ad contributes to dissatisfaction in men whose wives can’t produce that body and thus adds to the instability of marriages and homes.

   I realize that the bottom line is big bucks for page two, and lots of attention for [name of department store omitted]. But please know that at least one assessment of your standards of fitness for print is that it is part of a tragic loss of modesty and decency that may, for now, feel like mature liberation, but in generations to come will reap a whirlwind of misery for all of us.   - John Piper

   What do you think about this?

   Posted via email from a hungry imagination. | Comment »

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